Thank you for visiting our website and for your interest in our company. The privacy of your personal data is of key concern to BusyLamp. Below, you will find details on our principles of data privacy. Please be aware that the following information can be reviewed and changed from time to time. We therefore suggest to review this privacy statement on a regular basis. Last update: August 2019

Collection and Processing of Personal Data

This website uses Piwik, a so-called web analysis service. Piwik uses cookies that are stored on your computer and enable analysis of how this website is being used. To this end, the usage information generated by the cookie (including your IP address) is sent to our server. The data is used exclusively for the purposes of usage analysis in order to both improve the quality of the website and to optimize the website. During this process, your IP address is immediately made anonymous, so that you, the user, also remain anonymous. The data obtained about your use of this website will not be passed on to third parties. You can prevent the use of cookies by changing the appropriate setting in your browser software. However, if you do so, you may not be able to use all the functions of this website to their full extent.

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer to help the website analyse how visitors use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States . Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

You can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en.

This website uses SharpSpring to track and store your website browsing history using cookies. Cookies will not be used or tracked without your consent. SharpSpring also collects how you engage with emails sent through the system: unsubscribes, hard and soft bounces, opens and clicks. This data is used on an aggregate basis to improve website and email content. We may use your personal website and email data to tailor communications, advertising and browsing experiences to you for maximum relevance, and to determine your specific interests in BusyLamp solutions. This information is stored in SharpSpring but never shared with any third party. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

This website uses LinkedIn Insight Tag to track visitors and form completions from visitors from LinkedIn ads. We use this information on an anonymous and aggregate basis to measure advertising results. No personal identifiable data is stored or shared. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

Beyond that personal data is only collected and processed in the case that you expressly provide us with such on a voluntary basis, e.g., by using our online services. We will only capture and store information that enables communications to be specific and relevant to you, your company and your job. We may but won’t always collect full name, job title, job function, country of residence, company name, email address, direct line, business phone numbers, work address, LinkedIn and Twitter social media profile URLs. We will also store a history of assets downloaded from our website and BusyLamp events and webinars attended. This information is stored in SharpSpring and Pipedrive, a cloud CRM tool. We may also store this information in GoToWebinar.com. Data may be exported into spreadsheets for specific processing purposes, for example, printing an event delegate list to create name badges, but these will be permanently deleted after use so that data remains in secure databases only and not on spreadsheets on desktops for longer than one week. PII data printed will be securely destroyed after use.

Encryption of Personal Data

All entries with which you provide BusyLamp are transferred by using modern internet technology and are processed solely within the purpose intended. BusyLamp GmbH uses a transmission procedure which is based on an SSL Protocol (Secure Sockets Layer Protocol). This provides for an encryption of the entire data traffic between your browser and our server. This ensures that your data is protected against misuse by third parties while being transmitted.


BusyLamp employs cookies on certain webpages in order to provide you with more individual services. “Cookies” are small files which enable us to save information with regard to you, the user, to your PC or other terminal while you are using the services of BusyLamp.

BusyLamp services employ session cookies after your login (with your user name and password) which enable your identification for the duration of your session. These cookies expire automatically upon termination of your session. Additionally, BusyLamp services employ “permanent cookies” to record information about all users using these services. Permanent cookies are used to continually improve our product as well as our services. Permanent cookies do not contain any personal data. Your name, IP address etc. are not saved. BusyLamp does not create an individual profile of your user behaviour.

Processing and disclosure of Personal Data, Limitation of Purpose

Any personal data occurring from the use of BusyLamp services are processed and used solely for the processing of the contract in accordance with the respective laws and statutes applicable.For the purposes of direct marketing, including primarily email and digital advertising, we comply with Data Protection Regulation and ePrivacy Directives. For EU member states currently requiring it, we obtain explicit opt-in consent according to Art. 6 I a GDPR for eCommunications. We also seek consent for Canada and Australia. Consent is obtained via a check-box on website download forms (not pre-checked). A follow up confirmation email acts as a double opt-in, though this is only required for Germany, we collect it for other countries as best practice as it is not required for GDPR. Consent is stored in SharpSpring, a cloud marketing automation software. Consent will last for three years from the opt-in date or May 25th2018, whichever is most recent, after which time we will ask if you would still like to receive marketing communications.

For EU Member States that do not interpret the ePrivacy Directive as requiring explicit consent for the purpose of marketing communications, and other countries such as the United States of America, we will seek to gain consent as a best practice measure but may use direct marketing without consent to communicate with you if you have voluntarily given your details to us in person, at an event, or downloaded a resource from our website. The legitimate interest according to Art. 6 I f GDPR is to promote our products, services and expertise.

We may use direct marketing to communicate with customers who have not given express consent as we have a legitimate interest according to Art. 6 I f GDPR to ensure customers are kept up to date with product updates, and additional products and services of relevance. We may also promote products and services to individuals from a third party database, as long as we have proof from the controller of that data that those individuals have consented to receiving relevant, third party communications.

We will never share any personally identifiable information (PII) data with any third party without explicit consent from you that your data can be used for that specific purpose on a specific occasion.

You can unsubscribe permanently from communications at any time, or manage the type of emails you receive without penalty. Unsubscribed individuals will not receive direct marketing communications, except to send requested information. For example, if you have signed up to a webinar, then the joining instructions will be emailed to you even if you are unsubscribed.

You can request at any time the data that we hold on you and may revoke consent regarding the collection, processing or use of your data with effect for the future at any time. Data subjects may also request a permanent deletion of their record, though this will also delete any consent preferences should they join the database again at a later date.


BusyLamp employs technological and organisational security measures to protect all data with which you provide BusyLamp against random or intentional misuse, loss, destruction or access by unauthorized persons. Our security measures are improved on a continuous basis according to the technological development.

Data Protection Officer

Dr. Alexander Deicke
K11 Consulting GmbH
Kaffeeberg 11
71634 Ludwigsburg
Phone: +49 (0) 7141 – 94 75 321
Email: datenschutz@k11consulting.de
Website: www.k11consulting.de